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Socai

Methodology

Socai adalah pricing engine buat campaign AI Content yang pakai wajah & suara artis berlisensi. Semua angka di kalkulator ini bukan ngarang — semuanya turun dari satu rumus berbasis Cost-per-Engagement (CPE). Halaman ini ngejelasin tiap variabel sama angka default-nya.

1. Rumus Inti
Engagement   = Followers × ER%
Base Value   = Engagement × CPE

IP License Fee = Base Value
               × Usage
               × Duration
               × Risk
               × Exclusivity

Service Fee    = AI Production + Platform + Campaign Mgmt + Reporting
                 (tiap line = max(min fee, % × IP License Fee))

Total Client Price = IP License Fee + Service Fee

IP Owner Payout    = 90% × IP License Fee
Socai Gross        = 10% × IP License Fee + Service Fee

Semua harga di tool ini adalah turunan rumus di atas. Gak ada angka hardcoded di luar default tier & multiplier.

2. CPE per Tier (IDR / engagement)

Tier dipilih otomatis dari jumlah followers. CPE makin gede seiring tier naik karena audience-nya makin valuable & exclusive.

TierFollowersCPE min–max
Micro< 50kRp 100 – 500
Mid50k – 500kRp 300 – 800
Macro500k – 1jtRp 500 – 1.500
Mega1jt – 5jtRp 800 – 2.500
Celebrity≥ 5jtRp 2.000 – 5.000
3. Multiplier IP License Fee

Usage

Organic only1.0×
Paid ads (Meta/TikTok)1.5×
Landing / website brand2.0×
Marketplace listing2.0×
OOH / billboard / TV3.0×

Duration

7 hari0.5×
30 hari1.0×
3 bulan1.5×
6 bulan2.0×
12 bulan3.0×
Perpetual5.0×

Risk / Sensitivity

Normal brand (FMCG, lifestyle)1.0×
Finansial / health ringan2.0×
Government / political3.0×
Judi / rokok / kontroversial5.0×

Exclusivity

No exclusivity1.0×
Category exclusive1.5×
Strict category exclusive3.0×
4. Service Fee Socai

Service Fee dipakai buat nutup biaya produksi AI, platform, project management, dan reporting. Tiap line dihitung max(min fee, % × IP License Fee) — biar campaign kecil tetap viable, campaign gede tetap proporsional.

KomponenMin Fee% IP Fee
AI ProductionRp 5jt30%
PlatformRp 1,5jt12%
Campaign MgmtRp 2,5jt22%
ReportingRp 1jt10%
5. Split IP Owner vs Socai
  • IP Owner Payout = 90% × IP License Fee
  • Socai Commission = 10% × IP License Fee
  • Socai Gross Revenue = Socai Commission + Service Fee

Margin Socai per deal = Socai Gross ÷ Total Client Price. Idealnya 35–55% tergantung skala campaign.

6. Modul Lain

Licensed Talent (Quote Builder) — buat campaign multi-platform & multi-deliverable, pakai rumus yang sama tapi di-breakdown per line item (Reels, TikTok, YT Shorts, dll).

UMKM & Gov Packages — bundle fixed-price bulanan / per kampanye, udah include kuota konten + ads budget cap. Cocok buat client dengan budget yang dipredict di awal.

Cek Talent (ER Quick) — tools cepat estimasi rate dari followers + ER, tanpa input multiplier.

Semua angka adalah estimasi internal Socai buat keperluan sales & negosiasi. Harga final tetap perlu kontrak resmi dengan IP Owner & brand.